Bespoke Manufacturing and the future of manufacturing
What is bespoke manufacturing?
What are the origins?
How to manage and improve your Custom Manufacturing process?
Bespoke is derived from the verb bespeak, meaning to “speak for something”. The particular meaning of the verb form is first cited from 1583 and given in the Oxford English Dictionary: “to speak for, to arrange for, engage beforehand: to ‘order’ (goods).” The adjective “bespoken” means “ordered, commissioned, arranged for” and is first cited from 1607.According to Collins English Dictionary, the term is generally British English. American English tends to use the word custom instead, as in a custom car or custom motorcycle. Nevertheless, bespoke has seen increased usage in American English during the 21st century.
- just listen to it and think about it. When you say custom, from today’s perspective it is more like something that goes beyond the standard. It means that you have some way of doing things and someone wishes to customize that process or product.
- E.g. We are manufacturing standard sizes of product X, but a customer insists that we make a different size, usually with a “custom” price. Or we need a prototype and we need to find a manufacturer willing to deliver custom made parts.
- Another example is to customize a serial product, with engravings, special printings or even different materials.
Another term that can be used is Tailor-made
- and we see it as a crossing between Custom and Bespoke Manufacturing.
- Tailor-made, in the past, was coined to bring us the feeling of knowledge about all the layers of PROCESS, not just the product as a result. It means that someone is starting from scratch trying to fulfill the vision and needs of a customer.
And where are we now?
We will take the liberty and look into the future, joining two major technological breakthroughs that are the real game-changers:
- big data analysis
- Machine learning combined with AI
We can see the trend of more “organic” design that comes from the algorithms that are similar to the Nature evolving algorithms.
Here you can see some examples:
- AI-Generated Bespoke Packaging Communicates Rarity
- Philippe Starck creates “world’s first chair designed with artificial intelligence” | Dezeen
- AI is teaching us that generative design is key to optimal cooling
Currently, the coined phrase is forming roots, and it is branching through various industries: medical, food, apparel, etc. until it brings us to absolutely new ways of manufacturing.